Olight

Villain directed a commercial for a high-performance bicycle lighting brand, Olight. The project began with an in-depth creative development phase, including visual concept creation, storyboarding, and the selection of dynamic urban and outdoor locations that convey speed, durability, and technological innovation. On set, purposeful lighting design, motion-driven cinematography, and cinematic framing highlighted the power of the light beams and the rider’s experience in all conditions. The final result is an energetic, high-impact commercial crafted for performance-driven sports and lifestyle campaigns.