Cuori Milano
Cuori Milano.
Client - Cuori Milano Jewels
Marketing director - Ottavia Mazzantelli
Creative Production - Arkadia Studios
Director - Villain
Line producer - Jacopo Manenti
DoP - Matteo Cucci
Set designer - Eleonora Rossi
Steady Operator - Lorenzo Tufano
Key Grip - Luca Benaglia
MUA - Desiree Vespignani
For Cuori Milano, Villain director directed a luxury jewelry commercial aimed at high-end international advertising. The project began with an in-depth creative study — developing the visual concept, storyboarding, and selecting refined locations to reflect the brand’s modern elegance. On set, carefully designed lighting and cinematic framing enhanced the brilliance of the jewelry and the presence of the model, shaping a sophisticated visual narrative. The final result is a polished, high-impact commercial tailored for luxury fashion and jewelry campaigns.
